Our objective was to create a new visual brand identity for The Alpine Estate Chalets that reflects its excellence in a modern and timeless fashion. The Alpine Estate is renowned as one of Verbier's most beautiful and luxurious chalet retreats, boasting two main chalets and an additional third chalet option for larger groups. To capture the essence of this prestigious establishment, we developed a new logo concept that represents the three roof shape lines of the chalets, elegantly joined together in a timeless shield shape. This emblem symbolizes strength and tradition in a contemporary yet everlasting manner.