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We undertook the task of rebranding Chalet Bélier, a conceptual traditional luxury chalet in need of a fresh and elegant brand identity. Inspired by its traditional luxury styling, we decided to adopt a naming convention based on animals, resulting in the name "Bélier," meaning "ram" in French. This name evokes a sense of strength and grace that perfectly aligns with the chalet's characteristics. Building upon this new name, we developed a logo concept that elegantly symbolizes the ram, incorporating a touch of rustic charm and opulence.
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