Our objective was to develop a new visual identity that captures the essence of the amazing Chalet Marmottier and conveys a message of excellence. Situated in Verbier, Chalet Marmottier is renowned as one of the most extraordinary and luxurious chalets in the area. Drawing inspiration from its distinctive and impressive roof shape, we crafted a new logo symbol concept derived from the letter "M," representing the initial letter of the chalet's name. This symbol exudes a sense of grandeur and opulence, reflecting the main characteristics that define Chalet Marmottier.
Before approaching a redesign we needed to define our style guide to exist as a unified design language. After creating our new design language we were about to build out cross functional UI components.
The logo design for Chalet Marmottier encapsulates the chalet's unique charm and luxurious appeal. The letter "M" is skillfully transformed into a powerful and noble symbol that immediately evokes a sense of magnificence and luxury. The modern sans serif typography chosen for the logo adds a contemporary touch, enhancing its visual appeal. The logo is presented in gold, symbolizing prestige and exclusivity, and is showcased on a clean white background, as well as an elegant blue background for added versatility.
The carefully selected color palette of gold, dark blue, and white further enhances the brand identity of Chalet Marmottier. Gold represents luxury and elegance, perfectly aligning with the high-end clientele the chalet caters to. Dark blue adds depth and sophistication, while white provides a clean and timeless backdrop, allowing the logo and other design elements to shine.
To extend the new visual identity across various touchpoints, a range of brand collaterals was developed. Envelopes, business cards, and letterhead were meticulously designed, incorporating the new logo and color palette. The pattern of roof shapes from the logo was utilized as a visual motif to reinforce brand recognition and create a cohesive visual language. The minimalistic, clean, and luxurious approach of the brand collaterals reflects the elevated experience and ambiance offered by Chalet Marmottier.
The new visual identity for Chalet Marmottier successfully captures the essence of the chalet and delivers a message of excellence. The logo symbol, inspired by the impressive roof shape, immediately conveys a sense of luxury and magnificence. The color palette of gold, dark blue, and white complements the brand's positioning, evoking feelings of prestige and sophistication. The brand collaterals, including envelopes, business cards, and letterhead, showcase a consistent and visually appealing identity that aligns with the target audience's expectations of a high-end experience.
Through the development of a visual identity concept, Chalet Marmottier has the potential to achieve a heightened level of recognition and distinction. The logo symbol concept, derived from the chalet's distinctive roof shape, serves as a powerful representation of its luxurious nature. The color palette concept of gold, dark blue, and white enhances the brand's elegance and exclusivity. The brand collaterals concept, designed with a minimalistic and clean aesthetic, further reinforces the luxurious experience and high-end clientele associated with Chalet Marmottier. Overall, the redefined visual identity concept successfully captures the sense of the chalet's magnificence and excellence, positioning Chalet Marmottier as a premier destination for discerning individuals seeking the utmost in luxury accommodations in Verbier.
