We're thrilled to share the case study of the brand identity project for Chalet la Chance, a stunning luxury chalet nestled in the enchanting surroundings of La Tzoumaz, 4 Vallées. The name "La Chance," meaning "good fortune" in French, inspired the creation of a logo that combines the symbolism of a four-leaf clover and a snowflake, evoking both luck and the Alpine spirit that captivates us all.
Before approaching a redesign we needed to define our style guide to exist as a unified design language. After creating our new design language we were about to build out cross functional UI components.
The primary objective was to design a logo that embodies the essence of Chalet La Chance while maintaining simplicity, cleanliness, and elegance. The owners expressed their desire to capture the spirit of the mountains in the logo, ensuring its recognizability and a timeless appeal.
The name "La Chance," meaning "good fortune" in French, inspired the creation of a logo that combines the symbolism of a four-leaf clover and a snowflake, evoking both luck and the Alpine spirit that captivates us all. The logo features an elegant sans-serif typography, chosen specifically to convey sophistication and refinement. Subtle tweaks were applied to certain letters, adding a unique touch that reflects the character of Chalet La Chance. The use of a silver logo on a dark blue and white color palette lends a sense of prestige and serenity, symbolizing the chalet's luxurious nature and the pristine Alpine environment.
The final logo design for Chalet La Chance has successfully surpassed the set objectives. Its clean and simple aesthetic creates a strong visual impact, enhancing recognizability and leaving a lasting impression. The inclusion of the four-leaf clover and snowflake in the logo effectively captures the charm and elegance of the chalet, while also appealing to the guests' desire for good fortune and a truly enchanting experience.
Crafting the logo for Chalet La Chance was an exhilarating journey. By blending the elements of luck, the Alpine spirit, and elegant design principles, we have created a logo that encapsulates the essence of this beautiful luxury chalet. The owners' vision of simplicity, cleanliness, and elegance has been realized through the incorporation of an elegant sans-serif typography and the strategic use of silver, dark blue, and white color palette. The logo not only reflects the exceptional character of Chalet La Chance but also serves as a distinctive symbol that resonates with guests seeking a memorable and luxurious mountain retreat in La Tzoumaz.
