We are delighted to present the case study of the visual brand identity project for Chalet Cretet, a captivating mountain retreat located in Meribel. With a strong emphasis on incorporating the mountain spirit and owner's desire to stand out with a unique identity, we embarked on the journey of creating a visual brand that truly captures the essence of this remarkable chalet.
Before approaching a redesign we needed to define our style guide to exist as a unified design language. After creating our new design language we were about to build out cross functional UI components.
Our objective was to design a logo that not only reflects the majestic beauty of the surrounding mountains but also embodies the distinctiveness and uniqueness of Chalet Cretet. The owners expressed their preference for a visual identity that captures the mountain spirit and sets their property apart from others in the area.
To create a logo that encapsulates the mountain spirit while maintaining a sense of uniqueness, we carefully crafted a design that combines elements inspired by the breathtaking Meribel landscape. The logo features an artistic representation of the mountain peaks, intertwined with the letter "C" to form a visually striking and distinctive mark. The color palette, predominantly bronze, reflects the natural tones, further enhancing the connection to the environment and adding a touch of elegance.
The final logo design for Chalet Cretet has successfully surpassed the set objectives. Its integration of the mountain silhouette and the letter "C" creates a visually captivating and memorable symbol that represents the unique charm and identity of the chalet. The bronze color palette adds a sense of sophistication and luxury to the logo, enhancing its visual appeal and setting it apart from competitors.
Designing the visual brand identity for Chalet Cretet was an exhilarating endeavor. By incorporating the mountain spirit and infusing the logo with a touch of uniqueness, we have created a visual identity that truly sets Chalet Cretet apart. The owners' preference for capturing the essence of the mountains, along with the use of a bronze color palette, has been beautifully realized, resulting in a logo that reflects the chalet's exceptional character and appeals to guests seeking a one-of-a-kind mountain getaway in Meribel.
