Our objective was to create a new visual brand identity for The Alpine Estate Chalets that reflects its excellence in a modern and timeless fashion. The Alpine Estate is renowned as one of Verbier's most beautiful and luxurious chalet retreats, boasting two main chalets and an additional third chalet option for larger groups. To capture the essence of this prestigious establishment, we developed a new logo concept that represents the three roof shape lines of the chalets, elegantly joined together in a timeless shield shape. This emblem symbolizes strength and tradition in a contemporary yet everlasting manner.
Before approaching a redesign we needed to define our style guide to exist as a unified design language. After creating our new design language we were about to build out cross functional UI components.
The logo design for The Alpine Estate perfectly embodies the chalet retreat's reputation for luxury and elegance. The three roof shape lines from the chalets are skillfully integrated into a shield-shaped emblem, symbolizing strength and tradition. The use of serif typography enhances the overall elegance of the logo, reflecting the high-end clientele the estate caters to. The logo is presented in silver, which exudes sophistication and complements the clean white background. Additionally, an elegant blue background option adds versatility to the logo's usage.
The chosen color palette of silver, dark blue, and white perfectly complements the visual brand identity of The Alpine Estate. Silver represents prestige and luxury, aligning with the high-end experience the estate offers. Dark blue adds depth and sophistication, evoking a sense of tranquility and trust. White provides a clean and timeless backdrop, allowing the logo and other elements to stand out.
To extend the new visual brand identity across various touchpoints, we developed a range of brand collaterals. Envelopes and business cards were meticulously designed, incorporating the new logo and color palette. The pattern of the roof shapes from the logo was utilized as a distinctive element to add visual interest and reinforce brand recognition. All collaterals were crafted with a minimalistic and clean approach, mirroring the luxurious experience provided by The Alpine Estate.
The new visual brand identity for The Alpine Estate redefines its presence in the market. The logo design, with its symbolic representation of the chalets and timeless shield shape, portrays the strength and tradition associated with the chalet. The color palette of silver, dark blue, and white exudes sophistication and luxury, appealing to the high-end clientele. The brand collaterals, such as envelopes and business cards, showcase a cohesive and elegant visual identity that aligns with the brand's positioning. Collectively, these elements enhance the perception of The Alpine Estate as a premier destination for discerning individuals seeking a luxurious and unforgettable experience.
Through the creation of a new visual brand identity, The Alpine Estate has undergone a transformation that reflects its excellence in a modern and timeless manner. The logo design, color palette, and brand collaterals work harmoniously to convey the estate's prestige and elegance. This reimagined visual identity positions The Alpine Estate as a top-tier destination for luxury, catering to the needs and desires of an exclusive clientele. By capturing the essence of the chalets and infusing them into a sophisticated emblem, the new brand identity symbolizes the strength and tradition that sets The Alpine Estate apart in the competitive market of luxury chalet retreats.
